Understanding the Investment: The True Cost of a Website
Every business owner has asked this question at some point: “How much does a website really cost?” It’s a fair question, but the answer isn’t so straightforward. To illustrate, let’s use the analogy of buying baseball game tickets.
The Minor League Game – Budget Websites
For about $20, you can enjoy a minor league baseball game. This might get you two tickets, a couple of sodas, and a generally enjoyable time. In website terms, this is like a budget website – a basic, functional site that serves its purpose but doesn’t offer anything particularly special or bespoke.
The Major League Game – Mid-Range Websites
If you take the same $20 to a major league game, you’ll likely only get a single ticket, possibly in a not-so-great seat. This represents a mid-range website, where you invest more for a better product, but compromises are still needed.
The World Series – Premium Websites
Finally, if you’re thinking about the World Series, $20 might just about cover a couple of hot dogs outside the stadium. It’s like aiming for a premium, high-end website with a limited budget. It’s not going to get you very far.
Which Ballpark Are You In?
Just as with baseball games, the cost of a website can significantly vary based on your expectations and budget. At Definity Web, we work with clients who budget between $8K and $35K for the upfront website project and a monthly $2K to $10K for marketing activities.
Are We in the Same Game?
It’s essential to find the right match for your website needs. If you’re working with a $1K budget, we might not be the right fit for you, similar to trying to get to the World Series with $20. But if you’re in the $8K to $35K range, we’re ready to help you hit a home run with your digital presence.
Ready to Step Up to the Plate?
If you’re ready to reevaluate your budget and see the potential returns an effective online presence can bring, let’s chat. We can go through a discovery phase to help you see the value in investing more in your online presence.
Ready to chat? Book a call with me below, and let’s explore how we can enhance your business’s digital presence together.