Oil and gas
copywriting services

We offer oil and gas copywriting services that tell your story and engage your audience.

Clearly communicate the complex nuances of your business to your clients on your oil and gas website

Your oil and gas business solves intricate problems for your clients, using proprietary technology, processes, and methods. Before they sign on the dotted line, customers want to understand what you do and how you do it.

Do you know how to take all of the details that are in your head and transfer them onto your website in a way that is engaging, interesting, and easy to understand?

Oil and gas copywriting services are a unique area of expertise. There are few experienced copywriters who know how to take highly complex industry jargon and translate it into clear language that compels action.

At Definity Web, we have a tried-tested-and-true copywriting approach that is designed specifically for the oil and gas industry.

Here’s how we write copy that converts readers and encourages action

Video Chat Deep Dive

Deep dives

Our process begins by asking the right questions. During a series of video calls, we get into who your audience is, what kind of information they need to know, and what problems they are trying to solve. We ask about what makes your business unique, why you are the right people to help solve your customers’ problems, and what your detailed process looks like.

Content strategy

Once we have all the information we need from the deep dives, our oil and gas copywriting team distills down all of the details into the who, the what, and the how. This includes comprehensive avatars based on your ideal customers, your unique value proposition and what makes your business valuable to your customers, and the voice and tone of your brand. This content strategy becomes the go-to reference for writing anything about your business.
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After you approve the content strategy, we begin copywriting for your website, blog, lead magnets, social media, email campaigns, or whatever else is on your priority list. Our oil and gas copywriters use the content strategy to guide their writing as well as SEO terms to increase visibility — ensuring we create copy that matters to your audience.

Editing and review

Your team has an opportunity to edit and review the content we write, adding specific technical terminology or industry-specific details where needed. Typically, edits are minimal as our copywriters are incredibly thorough and experienced in writing for your industry. We provide around a week’s worth of time for your team to make any revisions.
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Live feedback session

This is how we eliminate the dreaded email chain of content edits. During a live 45-minute video call, we sit down with you to discuss any edits that require a conversation. Our copywriters make the edits live on the document during the call so you can ensure it’s exactly what you’re looking for. After the live feedback session, the content is about 95% complete.
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Content approval

Following the call, the oil and gas copywriters make the remaining edits discussed in the meeting. They do another proofread of the content as well to make sure everything looks perfect. After that, you provide final approval of the content, and you move onto the design phase of your project.
Want help pulling important information out of your head and onto the website? Let our oil and gas copywriting services do the work for you.

"Revenue has significantly increased since 2019 close to or at triple the business...
...The content writers were worth every penny!!

Our oil and gas copywriting services don't stop with your website

Here are a few of the items our experienced team can help you with:

LinkedIn Icon

LinkedIn articles


Press releases


Email marketing campaigns

sale sheets and flyers

Sales sheets


Internal communications


Social media posts

Spend less time writing content and more time doing what you do best in your business.
Get In Touch

Want website visitors to get in touch with you? You need effective copywriting

Oil and gas copywriting services can change the trajectory of your business. Don’t settle for weak, jargony content that bores your audience. If you want to use your oil and gas website as a lead-generating marketing engine, you need to up your copywriting game.

Get started with our Web Strategy Exploration™ process today so we can ensure your organization is set up to engage your audience — not send them to sleep.

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