
Start the conversation online.
Close the deal with a handshake.
Lead generating websites and marketing campaigns for the oil and gas industry.
Is your business ready to weather the storm?
The oil and gas industry is unpredictable and highly volatile. Do you have a way to get qualified leads so you can ride out the market shifts? Our focus is on helping oil and gas organizations like yours build online lead generation marketing systems that compliment your word-of-mouth marketing style.
The best way to close the deal in your industry is with a handshake. But with Definity Web in your corner, you can get more leads, have meaningful conversations, and build trusting relationships — all before you’re even in the same room with your customers.
Here’s how we help you reach your goals, increase your market share, and close more sales:
Lead generation
Brand awareness
Message clarity
Your business is highly technical and complex. Do your customers know what you really do? We develop brand messaging that is simple and easy to understand. We translate your technical terminology into plain language that resonates with your target audience so they know you’re the right business to help them with their problems.
Professional online presence
In this day and age, a website from 2008 won’t cut it. But here’s the thing — we don’t just build pretty websites. We design and develop highly functional websites that help you get more leads. But the website isn’t your customer’s endgame. We also figure out what actions your customers want to take next and how you can support them.
Easy online operations
Your website and online marketing are only effective if they’re connected to offline operations. We ensure that you have systems in place to intake, track, monitor, and follow up with your leads, like customer relationship management (CRM) software and email automation systems. And we teach your team to use them effectively, too.

The Definity Web team's level of professionalism, creativity, and responsiveness is second to none.
We completed a large project to a high degree of quality in a very compressed time frame. I could not be happier with the level of service and creativity support I received from Definity Web.
Eric is not a vendor, he is a partner; he is personally invested in my business.
- Mark Freeman
Chief Commercial Officer
EnerCorp
Build a secure future for your business
We have the resources of a large agency, but the flexibility of a small one:
Our proven process is designed to get to the heart of the problem:
We build on your existing marketing activities:
We bring local Texan knowledge:

Working with the Definity Web team to redesign our website has been a very smooth and productive process. Their web design and content strategy development process really captured the message we were trying to convey to our target audience within the oil and gas industry.
In fact, the Definity Web team was so effective that we landed a new service agreement with a multibillion dollar company within a couple months of the new website launch.
- STOQ, LLC
Operator Qualifications & Safety
Meet Eric Platt, owner of Definity Web
Definity Web was always Eric’s calling.
Eric Platt is the owner and founder of Definity Web. He thrives on working with some of the biggest and best oil and gas companies in the industry, helping them actualize their marketing and sales goals.
In the beginning, Eric was Definity Web, handling all design, development, and marketing tasks on his own. As the company grew, Eric joined a powerful mastermind group to gain access to a number of other marketing professionals who he now partners with to provide his clients with the results they’re after.
Outside of Definity Web, Eric is a proud father of four boys and a follower of Jesus Christ. He’s a perpetual learner with a background in graphic design.
Get in touch with Eric to learn more about how Definity Web can help your business get more leads online.

Eric from Definity Web developed my website... I get so many compliments for it. He did such an amazing job, and it's so easy to work with him.
He's able to go step by step with me along the way and make sure that everything looks exactly the way I wanted it.
Thank you, Eric, you're amazing!
- Lynn D Kistler, M Ed
Bridging The Gap
Our proven process brings you results
Like a lot of the processes you use in your industry, we’re all about efficiency, cutting waste, and making good time. Here’s how we ramp up leads for your business.
Exploration:
We start by digging deep into who your customers are, what they need from you, and how you plan to help them.
Analysis:
We review your current marketing activities, take a deep dive into the numbers, and develop a plan of action called the WSE Blueprint.
Implementation:
We put the WSE Blueprint to work, building websites, campaigns, and systems that bring you qualified leads.