Lead generating websites and marketing campaigns for the oil and gas industry.

The oil and gas industry is unpredictable and highly volatile. Do you have a way to get qualified leads so you can ride out the market shifts? Our focus is on helping oil and gas organizations like yours build online lead generation marketing systems that compliment your word-of-mouth marketing style.

The best way to close the deal in your industry is with a handshake. But with Definity Web in your corner, you can get more leads, have meaningful conversations, and build trusting relationships — all before you’re even in the same room with your customers.

We make your website conversion oriented. This means we use content and design to get your customers to book a meeting, download a resource, or give you a call. Plus, we build a system to feed those leads to your sales team so they can act on them, with all of the details like which web pages the prospect visited and their contact information.

Through pay-per-click (PPC) advertising, search engine optimization (SEO), social media marketing, and more, we get your brand in front of your prospective customers. We also write thoughtful and innovative articles and blogs to showcase your expertise, so prospects know you’re the leader in your field.

Your business is highly technical and complex. Do your customers know what you really do? We develop brand messaging that is simple and easy to understand. We translate your technical terminology into plain language that resonates with your target audience so they know you’re the right business to help them with their problems.

In this day and age, a website from 2008 won’t cut it. But here’s the thing — we don’t just build pretty websites. We design and develop highly functional websites that help you get more leads. But the website isn’t your customer’s endgame. We also figure out what actions your customers want to take next and how you can support them.

Your website and online marketing are only effective if they’re connected to offline operations. We ensure that you have systems in place to intake, track, monitor, and follow up with your leads, like customer relationship management (CRM) software and email automation systems. And we teach your team to use them effectively, too.

Times, they are a-changin’. We understand it can be frustrating and worrying trying to figure out digital marketing on your own, especially in an industry that is still governed by an old-fashioned handshake-style of marketing. We’re not the type of agency that tells you to change everything. We help you boost your marketing so you get more qualified leads that turn into sales.

We work with experts in design, development, seo, copywriting, PPC, and more, but we bring the personal touch of a small shop. This means we can complete projects in weeks, not months.

Our proprietary Web Strategy Exploration™ process digs deep into who your audience is, why your current marketing isn’t getting you leads, and what you can do to change it.

You don’t have to scrap decades of marketing knowledge. We show you how your existing processes can compliment new digital marketing activities to close sales faster.

Texas born and bred, we have been around the oil and gas industry our whole lives. We treat your business like our own family, making sure you get the results you’re looking for.

Let us empower you with the knowledge and expertise you need to make the right decisions for the future of your business.

Eric Platt is the owner and founder of Definity Web. He thrives on working with some of the biggest and best oil and gas companies in the industry, helping them actualize their marketing and sales goals.

In the beginning, Eric was Definity Web, handling all design, development, and marketing tasks on his own. As the company grew, Eric joined a powerful mastermind group to gain access to a number of other marketing professionals who he now partners with to provide his clients with the results they’re after.

Outside of Definity Web, Eric is a proud father of four boys and a follower of Jesus Christ. He’s a perpetual learner with a background in graphic design.

Get in touch with Eric to learn more about how Definity Web can help your business get more leads online.