Web Strategy Exploration™

Get clear digital marketing strategy and tactics for your organization that help you achieve your growth goals.

Just like in your business, exploration is a critical part of our process

There is no shortage of marketing agencies who are ready to build you a website or write you a couple of social media posts you can share on LinkedIn. Some will design beautiful graphics you can add to your existing collateral, while others will write blog posts using important keywords in your business.

All of those digital marketing tactics have their place, but they will not help you gain a consistent pipeline of leads without a clear strategy.

That’s where our Web Strategy Exploration™ process shines.

Through this proprietary format, we uncover where your business excels, what your weaknesses are, and what opportunities exist in your market.

We develop an overarching digital marketing strategy — that complements your in-person marketing plans — and outline a number of tactics you can use to make it come to fruition.

Here are the 4 key areas of the Web Strategy Exploration™ process

Your organization

We begin by learning about your business and your goals. Key aspects we uncover here are your key value proposition and your growth objectives. We ask about your business’ mission and vision, as well as your 30-second elevator pitch. We also delve into what threats or risks exist for your business, and where the key opportunities lie.

Your customers

The most important person in your business is your customer. Here, we understand who you sell to, why they need your help, and what challenges they deal with on a day-to-day basis. We uncover their fears and hopes so we can determine how you can attract their attention. Through this work, we build out a detailed buyer persona for your business.

Your competitors and search engine optimization

One of the biggest challenges organizations face is getting found on the internet. We research your industry to determine the key search phrases your prospects use, so that we can incorporate them into your website content. We also review your competitors’ sites to see which terms they rank for and identify opportunities for you to overtake them on Google.

Your marketing strategies and tactics

In order to forge a path to where you’re going, we need to know where you’ve been. We dive into your past marketing and sales campaigns to see what worked and what didn’t work. We also share the 4 most common marketing goals and help identify which goal your business should aim for going forward.

Worried your business isn’t able to keep up with the competition online? It’s time to delve into your organization’s Web Strategy Exploration™.

Independent

Major

Supermajor

Ideal for oil and gas organizations if:

Number of distinct audience segment:

1 2 or 3

More than 3

Number of business stakeholders:

1 Multiple

Have multiple departments, brands, or service areas involved in the marketing efforts:

Marketing strategy and support with implementation needs:

Basic

Multi-channel

Complex long-term multi-channel

Website size and scope:

Simple 3-5 pages

10-20 pages

Complex website with over 30 pages

Marketing needs:

Want to implement a simple email marketing series

Want to implement several complex automated marketing funnels

Need strategy and implementation for multiple paid campaigns and complex automated marketing funnels

YOUR ORGANIZATION

Audit of existing content

Content strategy

Usable language examples

YOUR CUSTOMERS

Avatar / Persona

2nd Avatar / Persona

Avatar interviews

COMPETITORS & SEO

SEO Summary

Technical, Link Profile, and Content Review

Identifying Strategic Growth Areas

Quick Competitive Review (3 Competitors)

Site-wide Keyword Research

Site-wide Keyword Mapping

Six Content Asset Recommendations based on competition

Structured Data (Schema) Audit

Optimization of site-wide metadata (page titles + meta-descriptions)

MARKETING STRATEGIES

Sitemap

Campaign Map(s)

2X

Engagement Maps

2X

Independent

$3,995

Major

$7,195

Supermajor

$14,699

Independent

Ideal for oil and gas organizations who:

Have 1 distinct audience segment

Have 1 business stakeholder

Have a clear marketing strategy and need support with refinement and execution

Need a simple 3-5 page website

Want to implement a simple email marketing series

Major

Have 2 or 3 distinct audience segments

Have multiple business stakeholders

Need a multi-channel marketing strategy and support with implementation

Need a complex website with 10-20 pages

Want to implement several complex automated marketing funnels

Supermajor

Ideal for oil and gas organizations who:

Have more than 3 distinct audience segments

Have multiple departments, brands, or service areas involved in the marketing efforts

Need a complex long-term multi-channel marketing strategy and support with implementation

Need a complex website with over 30 pages

Need strategy and implementation for multiple paid campaigns and complex automated marketing funnels

Get started with Web Strategy Exploration™

Ready to start, or have questions about the Web Strategy Exploration™ process? That’s what we’re here for.

Book a no-obligation call and we’ll help you determine the next steps to upgrade your marketing efforts.

Eric is not a vendor, he is a partner; he is personally invested in my business.

– Mark Freeman
(former) President of EnerCorp