What is a digital marketing plan?

In by Eric Platt

A digital marketing plan is a strategic document that outlines how a company will use digital channels to achieve its marketing objectives. The plan should include a description of the company’s target markets, a strategy for reaching those markets, and a timeline for implementation. It should also identify the key digital channels that will be used, including website, email, social media, and paid advertising. Finally, the plan should include metrics for tracking success and adjusting the strategy as needed.